Demonstrate
that you understand the basic concepts of the Triple Bottom Line, Corporate
Social Responsibility, Social Enterprise, and Carbon Footprint – What is it?
How do we measure it? Why is it important to reduce it? See the “AMDP Memos”
tab at http://cchanse7.wix.com/writelivework for
ways to handle this task.
Triple
Bottom Line:
Corporate
Social Responsibility
Social
Enterprise
Carbon
Footprint
1. Describe the enterprise you are proposing
that AMDP invest in. Environmental Leader might be a good place to start your
research: http://www.environmentalleader.com/
Trader Joe’s: http://www.traderjoes.com/
a.
The
description should tell me what the company does, how old it is, how well-
regarded it is in its field, and something about its financial track record
(growth, profit, loss, etc.)
Claims Made on Website
http://www.traderjoes.com/
“It all started in the 50s... Would you believe we started
out as a small chain of convenience stores? It’s true. Way back in 1958. We
were called Pronto Markets. In ‘67, our founder, the original Trader Joe,
changed our name (yes, to Trader Joe’s) and the way we do business.
We made the stores bigger (if
you can imagine), decked the walls with cedar planks and donned our crew in
cool Hawaiian shirts. Most importantly, we started packaging innovative,
hard-to-find, great-tasting foods under the “Trader Joe’s” name. That cut our
costs and saved you money. Still does. And that’s important, because “Value” is
a concept we take very seriously. And by ‘Value,’ we mean great everyday prices
on all of our great products — no sales, no gimmicks, no clubs to join, no
special cards to swipe... How do we do it?”
Financial Track Record
Hoovers
Any Buyouts? Who is the owner?
Sales Strategy
http://www.businessinsider.com/trader-joes-sales-strategy-2014-10
b.
The
description should include a summary of the company’s own claims regarding its
business practices in the areas AMDP is interested in. Please provide a citation
of your source for the company’s claims.
2. Present at least two opinions from well-regarded industry sources that
provide a critical appraisal of the company’s statements about its practices. Please provide citations
for these sources, as well.
3. Make a convincing case either for
considering or rejecting investment in the company or social enterprise you
have researched.
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